IT Reference
About Us
Your Strategic Partner in Information Technology
Quebec SMBs face significant challenges that hinder their technological growth: lack of visibility into their actual IT spending and overall activities, communication issues with suppliers, disappearing human contact in business relationships, poor management of IT operating costs, and much more.
IT Reference fills these gaps with a transparent, people-centered approach. You get a partner who listens to you, clarifies your expenses, and optimizes every dollar invested in technology.

IT Reference
Our Founders
Jean-François and Stéphane worked together for eight years at various MSPs, where they experienced the challenges of customer-supplier relationships firsthand. This experience allowed them to understand what works and what creates friction. Today, they combine strategic vision and a human approach to offer support that truly meets the needs of Quebec SMBs.

Jean-François Roch
President, Cofounder
With over 25 years of experience in information technology, Jean-François Roch has established himself as a strategic partner to many organizations.
His career has been marked by leadership positions where he has combined a global vision of technological infrastructures, expertise in artificial intelligence, project management, deployment of complex environments, and more.
Recognized for his communication skills and results-oriented approach, he stands out for his ability to identify business needs and propose tailored solutions.

Stéphane Sylvestre
Vice president, Cofounder
Stephane Sylvestre brings over 25 years of experience in IT, including nearly 10 years as an IT Director. Known for his human-centered and mobilizing leadership, he excels at optimizing operations and building high-performing teams.
As Cofounder of IT Reference, Stephane leverages his expertise to help SMEs benefit from a Smart Guidance approach focused on their real needs. His goal: to act in the exclusive interest of clients, by delivering strategic, operational, and human-centered solutions that foster growth and technological autonomy.
In parallel, he has over 18 years of experience as a ringette coach. Currently involved in the Vert & Noir sports-study program, his coaching philosophy is built on trust, discipline, and the development of each individual's full potential.
Whether in IT or sports, Stéphane puts people at the heart of his actions. His leadership vision is rooted in trust, guidance, and the desire to help everyone reach their full potential—through discipline, passion, and teamwork.
A Unique Solution
The IT consulting sector is booming, driven by the digital transformation of businesses. SMBs are looking to optimize their IT infrastructure, strengthen their cybersecurity, and adopt solutions tailored to their needs.
However, they are faced with a complex and fragmented offering, making it difficult to choose suppliers and technologies. IT Reference meets this need with personalized consulting services that simplify your technology decisions. What we offer:
Our Mission
At IT Reference, our mission is to support organizations in their technology decisions and projects by offering impartial advice, customized solutions, and high-level strategic support.
We are committed to acting with integrity, building trusting relationships, and turning every technology challenge into an opportunity, while fostering a collaborative environment where enjoyment and performance go hand in hand.
Our Approach
Tailored Guidance
Our approach is based on a personalized needs and strategic support analysis.
Independent Expertise
We help companies choose the best solution from among MSP while remaining impartial to ensure optimal return on investment.
An Entrepreneurial Vision
We understand the reality of executives who need to focus on managing their business, not on complex IT decisions.
One Reliable Point of Contact
We simplify IT service management by centralizing needs and negotiating with suppliers on behalf of our clients.
Our Values
Impartiality
Impartiality is at the heart of our business. Quality service is based on objective analysis, free of bias, so that we can always offer our clients fair, balanced, and fact-based recommendations.
Integrity
Integrity guides everything we do. Our commitment: to act in the exclusive interest of our clients.
Fun
We believe that fun promotes success. A positive and collaborative environment stimulates passion and commitment, enabling our teams to deliver exceptional results and build authentic relationships with our clients.
Commitment
Commitment is at the heart of our identity. We do everything in our power to honour our promises and exceed our clients' expectations. We approach each mandate with rigour, determination, and a sense of responsibility to ensure lasting, high-quality results.
